After years of being inundated with advertisements for Freds barbershop, many have lost interest.
Now, it seems that it’s about time that people stop being so gullible.
The chain is getting a $4.2 million marketing blitz to make up for the $2.3 million it lost last year.
The company also wants to help the barbers shop the last of the trees in the back yard of a community in Michigan.
But the new ads don’t offer the truth about the chain, which was created in 1987 in a suburb of Los Angeles and now has more than 2,700 locations around the world.
The new campaign will feature some of Freds most iconic faces.
In addition to actor Fred Savage, former presidents Bill Clinton and George H.W. Bush, former Sen. John Edwards, and a host of celebrities will join in the ad campaign.
Freds has been accused of discrimination by women in the past, including a recent lawsuit that claimed it forced women to work longer hours, deny them the chance to participate in their careers, and fail to provide adequate housing.
The new ads say it’s the women who have been discriminated against.
They also want to talk about the men who work at Fred’s, who are often the most talented, and who have the longest careers.
The ads also will highlight the company’s commitment to its employees, including its annual bonuses and annual retirement plan, according to the company.
The company is also putting on a holiday show that will air on CNN and TNT beginning Thursday, January 18, according a news release.
The campaign also will include a video featuring actor Billy Ray Cyrus and comedian Patton Oswalt, who is best known for hosting The Ellen DeGeneres Show.
The New York Times reported last month that Freds’ chief financial officer, Richard Barro, was fired over a company board meeting in which he questioned whether the company was adequately protecting women employees from harassment.
Barro was later hired by the company to lead a task force to address the issue.